The winner of enLIGHTenment Magazine’s Merchandising Makeover Contest undergoes a transformation under the direction of merchandising expert Denis Caldora. When Laura Essenberg – manager of The Lighting Corner’s Grand Haven,…
Category: Seasonal Display Ideas
Seasonal Display Ideas: How to tips and seasonal retailing information for residential lighting showrooms
How to Shop the Dallas Market
Merchandising and sales expert Denis Caldora provides tips on how to make smart buying decisions at market. Do Your Homework Before you leave for the Dallas Market, take a…
December Displays: How to Maximize Your Market Dollars
Before you go to the Dallas or Las Vegas Market, you need a shopping list. Denis Caldora explains How To Maximize Your Marketing Dollar. Make a List You need to…
Seasonal Display Ideas: Track & Recessed Lighting
Merchandising specialist Denis Caldora shares his strategies for creating maximum impact in minimal space. First of all, this category is so important that I truly believe it warrants having a…
Seasonal Display Ideas: Track & Recessed Lighting
Merchandising specialist Denis Caldora shares his strategies for creating maximum impact in minimal space. First of all, this category is so important that I truly believe it warrants having a…
Dennis Caldora: Making the Most of Mirrors
Merchandising maven Denis Caldora travels the country teaching lighting showrooms how to maximize each category for greater profit. Here’s how to improve your mirror mix. Create A Wall Of Mirrors…
New Ways to Display Ceiling Fans
Denis Caldora shares some of the merchandising tips he employs while making fan departments. Hang Ceiling Fans at Different Heights When you hang all of your ceiling fans at…
Denis Caldora: How to Boost Your Kitchen & Bath Sales
Merchandising & sales expert Denis Caldora reveals strategies for improving your kitchen and bath lighting sales immediately. A wall of vanity strip lights is so last century Take a look…
Denis Caldora: How to Boost Your Kitchen & Bath Sales
Merchandising & sales expert Denis Caldora reveals strategies for improving your kitchen and bath lighting sales immediately. A wall of vanity strip lights is so last century Take a look…
Denis Caldora: How to Buy & Display Accessories Properly
Merchandising & sales expert Denis Caldora says there’s a science to finding the right mix to increase your profitability. Get Organized Before you can even think about accessorizing, you have…
