ProSource to Open Smart Lighting Demo Center at DMC

Following last year’s Dallas Market Center (DMC) debut of its Smarter Living by Design smart home showcase on the 10th floor of the World Trade Center comes a new and complementary smart lighting demo center by ProSource, the largest buying group for specialty and consumer electronics in the U.S., comprised of  550 specialty retailers and custom integrators.

The demo center is slated to open in time for DMC’s January trade events including Lightovation, January 7-10, 2021. The space will feature multiple residential rooms showcasing smart home systems and devices – including lighting products and applications – for the benefit of ProSource members and vendor partners, which includes AiSPiRE and American Lighting.

ProSource is planning to convene its national membership regularly for lighting training inside the demo center, as well as produce video demonstrations for online learning. Additionally, this space will provide an opportunity for DMC retail and design customers to learn about lighting applications and advancements in an immersive setting. It will also present lighting lab learning opportunities for the upcoming new ArchLIGHT Summit architectural and specification lighting show, debuting September 21-22, 2021.

“Working together to showcase smart home technology to our buyers is a strategic initiative,” says Cindy Morris, President & CEO of DMC. “We welcome ProSource and look forward to working together on interactive environments for maximum inspiration and education. Many of our loyal buyers are seeking products for the connected home, and many brands want to feature their own solutions, but it’s critically important to present them together in an experiential manner. ProSource understands this and will offer an integrated environment, anchored by lighting, available exclusively in Dallas.”

The concept for this innovative showroom was developed by Light Can Help You, a lighting design firm and ProSource education partner. Notes Mark Langston, partner with David Warfel at Light Can Help You, “On behalf of ProSource we are eager to create a state-of-the-art center at Dallas Market Center to illustrate a comprehensive connected home system plan — with lighting as the centerpiece. It’s so important to have a platform for direct engagement and education about these products, and there is no better location than the North American home of residential lighting.”

The Smarter Living by Design showroom is anchored by Samsung and features 14 brands of smart home and home automation, is an open-daily destination for interior designers and retailers eager to discover technology for every room in the home. Smarter Living by Design was spearheaded by HomeTronics, a Dallas-based custom electronics integrator.

For January Markets in Dallas, ProSource will be among dozens of buying groups and associations participating in the trade events. Recognizing the importance of health and safety, comprehensive measures are in place for 2021 including mandatory temperature checks for every person entering the marketplace as well as required face coverings. Individual lighting showrooms are also making important efforts from basic social distancing and hand sanitizing up to the high-tech installation of temperature scanning technology and new air filtration systems.


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