The author of the newly released book Christmas at Designers’ Homes Across America suggests these easy display tricks to try in your showroom for a festive touch this holiday season. By Patricia Hart McMillan
Books and magazines were favorite sources of inspiration when I was the head of the visual merchandising staff for a large furniture store. It was exciting for me to see how these designers added seasonal romance by using lamps in their holiday settings. Here are three examples that would also work well in your store.
1 Props are where you find them. Pinecones picked up on a vacation grace the entry hall table and add rustic contrast to the clear glass lamp in Rhonda Peterson’s Atlanta home.
2 Displaying items as a set is a popular notion — plus it encourages multiple sales. When compiling my book, I’ve noticed that designers nationwide love pairs of lamps! They place them on mantels, consoles, and especially on long, narrow sofa tables. Lance Jackson in Atlanta, Stephanie Tuliglowski in Illinois, and John Lyle of New York City fill the space between those lamps chockablock with seasonal items.
3 Props need not be “geographically correct.” Keith Carrington places black ice skates beside a lamp with a black shade in his Palm Beach house.