DMC Taps Lea Tranakos as Senior Director, Audience Development & Tradeshow Sales

Lighting and tradeshow industry veteran Lea Tranakos has joined Dallas Market Center (DMC) as Senior Director/Audience Development & Tradeshow Sales. Tranakos is responsible for growth strategy for attendees and exhibitors at ArchLIGHT Summit, the annual lighting trade event and educational platform for the architectural, specification and design communities. She brings significant experience to DMC, having served most recently in a leadership role with LightFair. Tranakos reports to Jo Ann Miller Marshall, Senior VP/Trade Show Leasing.

“Lea’s expertise and experience will be extremely valuable as more exhibitors and attendees seek an annual, U.S.-based lighting event firmly committed to serving the industry,” says Jo Ann Miller Marshall, adding, “Dallas is already recognized around the world as the home of lighting, and there is a tremendous opportunity to continue to accelerate the growth of ArchLIGHT Summit with Lea’s contributions.”

Tranakos joins DMC during a time of transition for U.S. trade events serving commercial and architectural lighting. The biennial LightFair trade event recently changed hands to a European-based management company, underscoring ArchLIGHT Summit’s importance as an annual, U.S.-based event for the community of manufacturers, designers, and sales representatives as well as buyers including architects, architectural designers, specifiers, and other decision-making professionals.

“The timing is ideal to join the Dallas Market Center team and capitalize on ArchLIGHT Summit’s reputation and trajectory,” notes Lea Tranakos. “The event is well-regarded as a strong balance of exhibitors and inspirational programming. I look forward to working with the team to focus on the event’s long-term success and am deeply committed to the supporting the industry community.”

Tranakos joins a DMC lighting team that includes Jo Ann Miller Marshall, SVP/Trade Show Leasing; Patty Price, VP/Leasing for Lighting; Laura Van Zeyl, VP/Marketing for Lightovation; Arturo Maluy, the Lighting Concierge; and ArchLIGHT Summit Event Strategy & Marketing consultant Cindy Foster-Warthen.

ArchLIGHT Summit registration officially opens April 15.

Upcoming events for the lighting industry includes Lightovation, June 19-22 as well as ArchLIGHT Summit, which is held September 17-18 adjacent to Dallas Design Week and Total Home & Gift Market, September 17-19.

A current list of Partners for the 2024 ArchLIGHT Summit includes: Hossley Power and Lighting Solutions, Preferred Lighting Group, Texas Lighting, American Institute of Architects Dallas Chapter, American Lighting Association, Illuminating Engineering Society Dallas section, Light Justice, International Association of Lighting Designers (IALD) Education Trust, Lighting Controls Association, National Association of Innovative Lighting Distributors (NAILD), National Lighting Bureau, North American Coalition of Lighting Industry Queers, and Women in Lighting + Design international and local chapters.

Sponsors for the 2024 ArchLIGHT Summit include: Arc; ARCHITECT; Architectural Products; Architectural SSL; Casambi, Commercial Construction & Renovation; Designing Lighting; D5 Magazine; Edison Report; Energy Watch News; Furniture Lighting & Décor; “Get a Grip on Lighting” Podcast; Inside.Lighting; Light Directory; LightNow News; Sourcery, US Lighting Trends and The Lighting Exchange.

For more information, visit and follow ArchLIGHT Summit on Facebook, X, Instagram and LinkedIn for the latest developments and information.

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