Luminance Brands, which recently relocated from its long-time headquarters in California to Ohio, has inked a deal with kathy ireland® Worldwide (kiWW®). Under the new partnership, the supermodel-lifestyle designer will lend her talent, brand expertise, and loyal customer base to support Luminance’s Emerson ceiling fan collection, which will be entirely re-branded as kathy ireland® Home by Luminance Brands.
The move comes one year after Luminance acquired Emerson Ceiling Fans from St. Louis-based Emerson Air Comfort Products. In addition to a robust e-commerce presence, specially curated SKUs from kathy ireland® Home, kathy ireland® Office, kathy ireland® Home & Garden, kathy ireland® Chef Andre Kitchens and kathy ireland® Tommy Meharey MIVI by Luminance Brands will be available in select Luminance showrooms nationwide.
“Luminance Brands has been looking for ways to continue elevating the already established, tremendous quality Emerson fan company since we acquired it in 2019. A partnership with kathy ireland® Worldwide, known for its kathy ireland® Home and related kathy ireland® Worldwide brands, is the perfect way to do this,” notes Luminance Brands CEO Mike Giorgi.
Cory Vanderpool, VP/Enterprise Solutions at Luminance Brands adds, “As a woman in business, the opportunity to work with Kathy Ireland and integrate her successful collections into the Luminance Brands product offering is both inspiring and timely.”
“We welcome Mike, Cory, and the entire Luminance Brands team to kiWW®,” says Kathy Ireland, Chair, CEO & Chief Designer of kiWW. “Emerson is an iconic brand with great heritage, appreciated all over the country for its quality products. All of us at kiWW® are looking forward to bringing our customers the new curated line of ceiling fans for their home and office,” she comments.
Pacific Coast Lighting, which has long been a brand partner with kiWW on portable lighting and chandeliers, will continue that partnership along with many other brand partners including Nebraska Furniture Mart, Nourison rugs, Bush home and office furniture, Twin Star, Blue Ridge, Fame Flooring, GKC Kitchen Design Centers, kathy ireland® American Home, kathy ireland® Weddings and Resorts, Michael Amini kathy ireland® Home Designs, among others.
The new kathy ireland® Home by Luminance Brands collection will be available for purchase later this year.