Larchmont, N.Y.-based SONNEMAN—A Way of Light has named Sam Broder-Fingert VP/Marketing & E-commerce for the brand. In this role, Broder-Fingert will further solidify SONNEMAN’s reputation as a leader in architectural lighting by identifying key marketing avenues and opportunities, with an enhanced focus on digital initiatives.

“SONNEMAN has always been a pioneer in the lighting industry, specializing in minimalist, modern LED designs that are endlessly scalable to suit the needs of the architecture and design community,” says Robert Sonneman, founder and Chief Creative Officer of SONNEMAN—A Way of Light. “Sam is a natural leader and seasoned marketer, making him an excellent candidate to further convey SONNEMAN’s unique value proposition through expanded digital and marketing verticals, as a means to better serve the commercial, contract, and residential industries.”

Prior to joining the SONNEMAN team, Broder-Fingert served as VP/E-commerce for London Luxury, a leading global manufacturer of premium products for the home. Previously, he held e-commerce and marketing management positions at AB InBev and Amazon. Broder-Fingert received his BA from Duke University and his MBA from Harvard Business School, where he graduated with distinction.