Commerce, Calif.-based Nora Lighting has named KW Lighting Group of Freehold, N.J., as its showroom representative for New Jersey and New York.

The recently formed KW Lighting Group is a new partnership between The Walsh Agency of New Jersey and lighting industry veteran sales representative Jeff Kornblatt.

Family-owned for three generations, The Walsh Agency has represented Nora for nearly 10 years and was started by Bill Walsh in 1984 and his son, Tom. Continuing the legacy, Tom’s sons Charlie and Andrew are now part of the Walsh sales team.

The New York territory is inclusive of New York City, Staten Island, Long Island, plus Rockland and Westchester counties.

“KW Lighting is a dynamic collaboration of seasoned sales professionals who understand the latest LED products and know how to meet the needs of their customers,” says Fred Farzan, CEO & President of Nora Lighting.  “The entire team has many years of valuable experience in all facets of the lighting industry. They know products and trends, and have worked with an impressive customer base of designers, contractors, and distributors,” he adds. “They bring expertise and commitment to our partnership as we continue to introduce innovative LED products to architectural, residential, and commercial markets.”