As this month is officially designated as National Energy Awareness Month by the Federal government, it’s the perfect opportunity for lighting showrooms to offer incentives for consumers to come in and buy energy-saving lighting fixtures, dimmers, and light bulbs.
Some ideas for showrooms to try: hold a special sale on ENERGY STAR-rated lighting fixtures and light bulbs, conduct a seminar on energy-efficient lighting for consumers, or hold an educational session for the local chapter of interior designers on the latest breakthroughs in lighting technology that can save their clients money.
The Department of Energy (DOE) Energy Efficiency & Renewable Energy (EERE) even has graphics retailers can download to use in their advertisements and store windows. Call (877) 337-3463 to request a free PDF handbook on “Creating an Energy Awareness Program” and visit http://www1.eere.energy.gov/femp/services/energy_aware.html to download graphics.
