Toronto-based lighting manufacturer Eurofase has announced several key appointments. Industry veteran James Ashley, who was most recently Senior VP/Sales at ELK for the past 10 years, is now VP/Sales, a position in which he will oversee all sales for Eurofase.

The manufacturer has also promoted 20-year company veteran Sue-Anne Montoute to Customer Service Manager. Known for her passion in serving customers and for her problem-solving skills, Montoute has worked alongside the Commercial Sales and Customer Service teams to give Eurofase a competitive advantage.

New to the lighting category, but not to the marketing field, Alyson Martin has been hired as Eurofase’s Director of Marketing. With more than 10 years of successful marketing experience in retail, Martin will lead Eurofase in brand development, social media, digital management, communications, product launches, and an updated go-to-market strategy.