With the uncertainty of trade shows and conferences being held in the months ahead, the American Lighting Association (ALA) has created a digital platform to reunite its membership instead.

The ALA will hold a 2020 Virtual Symposium, Sept 14-16, covering the critical information members need to know as they adapt to business in the era of COVID-19. The news followed the cancelation of the 2020 ALA Conference in Florida due to the health concerns associated with the virus.

The 2020 Virtual Symposium is the association’s first three-day virtual meeting featuring leading experts in the fields of retail, marketing, economics, and all things lighting.

“Extensive planning has gone into ensuring we are highlighting the topics our members want and need to see right now,” says Eric Jacobson, ALA President & CEO. “Through direct conversations, membership-wide surveys, and meetings with ALA’s leadership, we have curated a program that we feel will be of great value to our members during this unique time.”

The symposium will primarily consist of live educational sessions focused on highly relevant topics for today’s business climate. Session speakers will be available to interact with audience members and answer questions following their presentations. In addition to the live sessions, members will also be invited to join their peers for virtual networking and conversation. There will also be an ALA Women in Lighting event that all members are encouraged to join.

All sessions and activities will be spread out over three days, allowing members to continue their workdays while still attending the symposium. Additionally, members who pay to attend the symposium will receive access to recorded versions of all the education sessions so they can revisit or view any presentations they may have missed.

Featured presentations include:

  • Top 5 Ways to Boost Retail Sales TOMORROW
  • Future of Lighting & Connected Products Panel
  • Working With Designers to Grow Showroom Business
  • Global Drivers Affecting Residential Lighting
  • COVID-19 & the Presidential Election: Coming Changes to the Economic & Business Landscape
  • UV Germicidal Lighting
  • Top 5 Residential Technical Market Opportunities
  • Leadership in a Virtual and Multi-Generational Workplace
  • Creating a Workplace That Will Thrive in the Next Normal
  • Home Office Lighting Techniques
  • The Big Four – How to Evaluate Fixtures
  • Fast Track to the New Reality: How Retailers Can Quickly Implement Other Selling Strategies Into Stores Amid COVID-19

“While we are disappointed that we cannot host our traditional ALA Conference this year, we are excited for the opportunity to host our virtual symposium,” Jacobson adds. “One benefit of a virtual event is that it opens the opportunity to participate to members who may not typically be able to attend the ALA Conference. We look forward to seeing some new faces and sharing ALA’s training programs and networking opportunities with all our members.”

Additional details and registration information will be distributed to members via email and social media as well as online at http://ALAMembers.com as the program events and schedule are finalized.