Lubbock and Tyler are just shy of 400 miles away from each other, and while many may argue that East and West Texas are nothing alike, my road trip to…
Author: Linda Longo
Know Your MAP From Your UPP
In a seminar on Navigating Vertical Pricing Policies at the recent ALA Conference, anti-trust lawyer Herbert Allen detailed the acronyms that have made many heads spin in the industry. With…
KOHLER Enters Lighting Industry in a Big Way at KBIS 2020
From edgy Industrial Chic to classic understated forms, KOHLER Lighting Offers Whole Home Solutions With Details That Shine With the exception of very few companies, most consumers have been historically…
Reaching for the Gold
This year Maxim celebrates half a century of serving the lighting industry. In honor of their golden anniversary, we asked the family to detail their journey over the past five…
Dement Lighting: Lubbock, Texas
Founded in 1959 as a plumbing supply shop called C&M Supply, Dru Dement’s grandfather bought the business 40 years ago and kept the name. According to Dru, it was when…
Fine-Tuning Success
ELK Group International ushers in the ’20s with streamlined operations, honing in on product distinction and greater customer partnership. Although ELK Lighting has been a mainstay in the decorative lighting…
Twin Star Home Grants Wishes for Children & Dogs
In a generous expression of the holiday spirit, employees of Twin Star Home – a designer and manufacturer of electric fireplaces and home furnishings headquartered in Delray Beach, Fla. –…
Hinkley Taps Lighting Veteran Jim Decker as a Top Executive
After a 26-year career at Progress Lighting, Jim Decker has joined Hinkley as Executive VP/Sales & Marketing, where he will be focused on driving all Sales, Marketing, and Strategic Initiatives…
Paying It Forward
Robert Marash of Innovations Lighting opens up about how these 3 Rs – recovery, redemption, and reinvention – have been pivotal to his success with Innovations Lighting. The decade before…
Hinkley Rebrands to Reflect Changes
For nearly one century, the Hinkley name has been associated with lighting fixtures, but in a move to keep pace with the Avon Lake, Ohio-based manufacturer’s product expansion over the…
