Try This! [dropcap]W[/dropcap]hether at a market, trade show, or conference these days, the best advice from successful brick-and-mortar retailers on how to win over customers in the age of online…
Category: Showroom Lighting Tips and Tricks
Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos
Tuning In – Why Every Showroom Should Sell Tunable Lighting
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Show It Off
At the June LIGHTOVATION, the Lighting Showroom Association (LSA) held an educational session led by Quinn Sack, Visual Merchandising Manager at Hinkley Lighting, that focused on merchandising tips for showrooms.…
Measurable Growth
It’s no secret that the expectations of today’s consumers are changing dramatically. To remain competitive, showrooms must “up” their service and support levels to match. Like many progressive lighting retailers,…
Finding New Customers
Industry pros share top tips for expanding your client reach and increasing foot traffic. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#d33030″]T[/dropcap]argeting your marketing to sell to customers of all ages and needs…
Thank You, Come Again!
Bringing in a fresh assortment of accessories regularly is an effective way to keep customers coming back, bolstering foot traffic and increasing sales. The consensus among lighting retailers is that…
Tell Your Story
Macy’s new STORY concept – described as a “narrative-driven retail experience” – has increased foot traffic & engagement and is inspirational for retailers in all categories. Before discussing Macy’s STORY…
The Power of Props
One of your favorite childhood activities can be a successful selling tool in your showroom. Let’s take a trip back in time — for some of us, that means going…
Expand Your Sales With Accent Lighting
It may be just a small portion of your business, but this niche category often heightens clients’ satisfaction with the overall design. Unfortunately, all too often it is money left…
Insta-Success Or Insta-Flop?
In her educational seminar “Instagram: A Deep Dive” during Dallas Market, digital marketing specialist Leslie Carothers, CEO of The Kaleidoscope Partnership + Savour Partnership, detailed how to utilize this social…
