A recent study reveals the habits, wants, and needs of this vital consumer group. In contrast to their reputation as a lazy, entitled generation, U.S. Millennials are actively engaged in…
Category: Showroom Lighting Tips and Tricks
Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos
Connie Post: Retail Is Not Dead
Connie Post reveals quick & easy tips for updating your showroom “You can’t take the shop out of the shopping experience,” notes retail strategist, branding/trend expert, and author Connie Post…
5 Tips For Juvenile Lighting
5 Tips For Juvenile Lighting 5 Tips For Juvenile Lighting: What Consumers Want “When it comes to little girls’ bedrooms, people are looking for Shabby Chic-like petite chandeliers with colored…
5 Steps to Improve Your Outdoor Lighting Section
Denis Caldora, merchandising and sales expert, explains how to quickly maximize your presentation and increase your bottom line. 1. Make categories. A common problem I see in showrooms is that…
Sue Kauffman’s Quick Tips for Home Staging
Sue Kauffman’s Quick Tips for Home Staging Successful home stager Sue Kauffman, owner of Artistic Advantage in Harrisburg, Pa., shares some tips that lighting retailers can pass on to their…
Seasonal Display Ideas From Gayle Maccia,The Style Ranger
We asked uber-successful retail stylist Gayle Maccia of The Style Ranger how lighting stores could create an unforgettable front window display that celebrates Thanksgiving. “First, I like to think of…
Creative Merchandising With Gayle Maccia
A well-known stylist tells lighting retailers how to create a Fall-themed display window
Seasonal Display Ideas With Gayle Maccia
Inspirational ideas for creating a store display window that stops people in their tracks
