Category: Showroom Lighting Tips and Tricks

Determining the ideal amount of inventory is one of retailers’ biggest challenges. Lighting distributors that have a lot of remodeling customers find carrying heavy stock on certain items to be…

 Las Vegas Market seminar speaker Becky Tyre offers advice on bringing customers into your showroom all year long.    Before she signed on as senior trends editor for Gift Shop…

Everyone wants new business, but some lighting showrooms have discovered that paying special attention to their loyal customers can yield even better dividends.  Developing compelling reasons for repeat customers to…

Is there one cubicle or desk in the office where it seems everyone gathers to share a joke or recap the highlights of last night’s Game of Thrones episode? Are…

Research commissioned by shipping company UPS uncovers which elements of the online shopping experience are most important to consumers.  This past holiday season demonstrated just how popular online shopping has…

Some lighting retailers rely on Just in Time while others carry heavy inventory – choosing a method depends on your customers. The recent Recession forced many retailers to more closely…

The mastermind behind Hallmark’s successful reinvention as destination stores shares tips to help lighting showrooms stand out.   Business consultant Jon Schallert, president of The Schallert Group in Colorado, knows…

What kind of “culture” are you encouraging at your business? A lighting manufacturer and a retailer share what works for them. “Your business has a defined culture, whether you know…

Participating in a showhouse can boost your store’s recognition within the design community.  By Marilyn Nason Showhouses have become an exciting fundraising vehicle in a growing number of U.S. cities,…