Some lighting stores do it for free, many apply the fee to a purchase, and others set a price for the plans alone. No matter the method, offering this service…
Category: Showroom Lighting Tips and Tricks
Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos
Retail Strategy: 5 Business Partnerships You Might Not Have Thought of
5 Business Partnerships You Might Not Have Thought of (But Should): James P. Fleming of Camelot Consulting Group reveals several non-traditional marketing approaches that can pay off for lighting showrooms. …
Lighting Showrooms: 10 Quick and Easy Promotions
Patricia Norris publisher of Gift Shop magazine offers these suggestions to help retailers develop deeper customer relationships and stay top of mind. Speaking at a seminar held at the Las…
Special Opportunity: Specification Salesperson
Hiring a specification salesperson can boost a retailer’s bottom line – if it’s done right. Here’s what you need to know. By Susan Grisham For lighting showrooms looking to…
Lighting Showrooms: 6 Ways to Get More ROI for Your Marketing Dollars
Consultant David Gordon offers creative ways to maximize opportunities that retailers might not have realized. Think About Seasonal Occasions For example, October is Fire Prevention Month and November starts…
Why You Need Gen Y
Research shows Gen Y outnumbers Baby Boomers and Gen X – not only does this affect your store’s hiring choices, but the demographic of your end-consumer. By Susan Grisham…
Buying Groups: Strength in Numbers
In a tight economy, many distributors find joining a marketing group to be beneficial to their bottom line. Lighting One, which is part of CCA Global Partners – one…
Showroom of the Future
These retailers find that investment in bricks and mortar can turn showroomers into buyers. By Susan Grisham A funny thing happened during the Recession: consumers hunkered down and discovered new…
How to Sell to Interior Designers
Three prominent interior designers discuss the changing role of lighting in their projects and how lamps and fixtures matter more now than ever before. Interior designers are revered for their…
Showroom Tips for Highlighting Energy Awareness
Showroom Tips for Highlighting Energy Awareness: By Taylor Jantz-Sell, Energy Star Lighting Program Manager Today, there are four billion light bulb sockets in the U.S., and more than three billion…
