Dallas Market Center (DMC), which hosts Lightovation: International Lighting Show, has announced details for the upcoming January 7-10, 2021 edition of the show.
Revised Show Dates: If you haven’t heard, the January 2021 show has a new Thursday start date and will end on Sunday.
Transportation Changes: There will be no shuttle bus service between the DMC and local hotels; however, there will be a special Uber Business discount ($2 off your Uber ride to and from market from Monday January 4 to Monday January 18 within a three-mile radius) if you use this link: https://r.uber.com/r_ZqjlrU7JSN
Sheraton Hotel Discount: The Sheraton Dallas, which is the official Lightovation hotel, has designated rooms available for a special $139 rate.
Yes, Food Will Be Available: A new food outlet – called The End Zone Sports Bar – will debut on the 4th floor of the Trade Mart (#4925). There will also be food service locations across the market, many of which offer to-go options and prepackaged items.
There Is A Digital Show Option: For customers unable to attend Lightovation, a virtual show will be available featuring the show’s exhibitors. Registered lighting buyers will be able to access this temporary online marketplace, which leverages DMC’s recently announced partnership with MarketTime, to track favorite products, make purchases, and discover new trends. The virtual show will remain open through January 29 to allow in-person attendees to explore brands they may have missed and place additional orders. Additional details will be announced soon.
ARTS Awards Replaced By HEARTS Awards: Instead of the annual ARTS Awards gala, there will be a one-time special event taking place on Friday, January 8. The HEARTS Awards is being held in partnership with 13 leading industry organizations to honor 13 companies that have shown outstanding leadership, empathy, and service during the COVID-19 pandemic by going above and beyond in service to their industry and/or community. Among the honorees is WAC Lighting, which was nominated by the American Lighting Association. For more information about the event and an online auction of plates artistically transformed by celebrities and influencers benefiting No Kid Hungry visit dallasmarketcenter.com/artsawards.
There Will Be Some Limited Social Events: The SMART Center will be open as a reception space and information center, but no in-person seminars will be held. The Lighting After Dark party will be taking place in a socially distant manner on Thursday evening 6-9pm across Trade Mart 3 and 4 common areas. The theme is Texas Two Step, and all buyers, exhibitors, and reps are welcome to enjoy food, drinks, and entertainment.
New Companies To See On The 10th Floor WTC: Inside Light + Design on Ten, the smart home showroom that opened June 2019, Smarter Living by Design has been updated and expanded with new technologies. Anchored by Samsung and featuring a dozen other leading smart home brands, Smarter Living by Design now also includes the company’s Executive Briefing Center and an innovative new display for its popular Frame TVs. Smarter Living by Design is coordinated by HomeTronics, a local custom electronics integrator.
Also on the 10th floor, ProSource will open a smart lighting demo center (WTC 10040) which will feature multiple residential rooms showcasing smart home systems and devices, including lighting products and applications, for the benefit of ProSource members and vendor partners. ProSource is the leading buying group for the custom electronics integrator market and represents more than 550 specialty retailers and custom integrators. The buying group already works with AiSPiRE and American Lighting.
Expansions & New Exhibitors:
Minka Group has relocated to the former Kichler space on the fourth floor of the Trade Mart (4103) with all of its brands (Minka-Lavery, Minka-Aire, Metropolitan Lighting Fixture Co., and George Kovacs) presented together in one location instead of separate showrooms.
Savoy House (TM 4901) has expanded its space by more than 70 percent to make room for a number of new collections across the categories of chandeliers, ceiling and wall lights, pendants, outdoor lighting and ceiling fans.
Z-Lite (TM 4600) has also expanded its showroom to increase its presentation of interior and exterior residential lighting in a range of styles from traditional to contemporary.
Matthews Fan Company (TM 4737) has doubled its square footage to showcase additional wall and ceiling collections.
Elegant Furniture & Lighting (WTC 10080) has tripled its showroom on the 10th floor World Trade Center to showcase its lighting and furnishings for residential and commercial projects. The company will still have its third floor showroom in the Trade Mart (3050).
Lucas + McKearn will join the Spectrum shared showroom (TM 4432-19) and unveil a new category: bath lighting.
“As retailers plan ahead and meet the demands for residential design projects that are flourishing, this first show of the year is critically important to connect with colleagues, survey trends, and place orders,” says Cindy Morris, President & CEO of DMC. “We are proudly supporting the business of lighting with a vast number of new collections and expanded exhibitors featuring stunning styles and technology.”
Additional information is available on the Lightovation page of the DMC website (www.dallasmarketcenter.com) and by following the #Lightovation hashtag on social media via the Lightovation Facebook Page and Lightovation — Lighting Industry Discussion Group.
