[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#dd3333″]I[/dropcap]n a world where almost everyone seems to be providing information in brief texts or tweets, I believe savvy lighting people are actually craving more —…
Lighting & Migraines
There’s a good probability that some of your customers are either migraine sufferers, or they know of someone who is. How lighting is used may help – or worsen –…
Lighting & Migraines
There’s a good probability that some of your customers are either migraine sufferers, or they know of someone who is. How lighting is used may help – or worsen –…
New Lighting Regulations
A reminder that Title 24 Title 20 in California – which impacts all lighting manufacturers doing business in the Golden State – takes effect starting January 1, 2017. When lighting…
Windy City Rendezvous
In absence of the ALA Conference, a group of members joined together for a networking event in Chicago that included touring several award-winning lighting showrooms. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#23b4e0″]I[/dropcap]t wasn’t…
Selling Strategies for the 21st Century
Creating and using sales strategies has been an evolving tactical process since the cavemen traded sticks. In the adolescence of the digital age, we must adapt to the way business…
Last Minute Decorating Tips
The author of the newly released book Christmas at Designers’ Homes Across America suggests these easy display tricks to try in your showroom for a festive touch this holiday season.…
DMC Rebrands & Expands the Temps for January
A new name, new design, and new product offerings are on tap for the January Market in Dallas with expanded opportunities for exhibitors and an extensive collection of curated merchandise…
DMC Rebrands & Expands the Temps for January
A new name, new design, and new product offerings are on tap for the January Market in Dallas with expanded opportunities for exhibitors and an extensive collection of curated merchandise…
